Since Nike burst into the scene of the sports and fitness shoe industry, Nike has managed to capture or become the pioneer into every imaginable sporting industry, which includes football, basketball, hiking, and jogging, well you get my point. Nike has also ventured into the extreme sports industry by churning out commendable designs that are both tasteful to the eye as well as high in quality in their shoes.
Such is the case for Nike Skateboarding Sneakers. The Nike SB line was introduced to the world in 2002, at about the time when extreme sports became such a worldwide craze. Nike SB is an extended line of footwear and apparel designs made for the skateboarding community. Nike released a total pair of 15 designs of Dunk SB's much to thrills of skateboard enthusiast. To attract skaters, Nike launched its extensive advertising campaign to compete with other brand names that were already comfortably established in the hearts and minds of skateboarders. Nike started advertising in magazines like Transworld Skateboarding magazine and Thrasher magazine. After a while, Nike SB (Skateboarding) started to hand out catalogs to some of the hardcore skate shops as well as to sponsor many skateboarding events around the world, part of their Corporate Social Responsibility/ Marketing Strategy.
The Nike SB has a zoom air insole unlike the regular dunks. Nike SB Dunks are extremely rare, and are only available in selected skateboard shops and each authorized store gets only one set of each style. Seems to be a very well protected treasure, so only very few selected people get to own these pair of beauties.
Nike SB also has its own skate team outside of their popular footwear line. Learning from the Michael Jordan phenomena, Nike invested in creating spokespersons, or correctly, teams of spokespersons that help promote their Nike SB Sneakers. Currently the team is made up of 16 skaters compromising of Brain Anderson, Chet Childress, Reese Forbes, Clark Hassler, Gino Iannucci, Stefan Janoski, Todd Jordan, Lewis Marnell, Lance Mountain, Dan Murphy, Paul Rodriquez, Omar Salazar, Daniel Shimizu, Danny Supa, Grant Taylor, Wieger Van Wageningen and more. Some of these skaters also got the chance to pick the colors for some of the most wanted Nike SBs to this date.
Nike SB now offers a huge line of skate sneakers, and the family keeps growing each year. With each coming year, Nike SB sneakers take the formation of designs derived from popular culture-artists, music, landmarks, seasonal collection, and more.