Waste Management is the undisputed world leader in nearly all facets of waste treatment, including low-level nuclear, chemical, and asbestos cleanup; and daily garbage removal, waste reduction, and recycling. Waste Management has expanded its operations both technically and geographically, acquiring a host of sophisticated suppliers of trash-to-energy plants, pollution control equipment, and recycling services, while signing contracts with municipalities from Buenos Aires to Hong Kong. The company has frequently been attacked by governmental agencies and environmental groups for a variety of alleged failings, but its phenomenal growth and strenuous efforts in the recycling and pollution-control areas make it likely that in the future Waste Management will be perceived as a hero rather than villain by the world's increasingly polluted cities. Waste Management, it seems, is well on the way to becoming the planet's garbage collector. It was an exceedingly good time to join the waste-treatment industry. Not only was the national economy at the peak of its postwar prosperity, the U.S. consumer was just then beginning to be inundated with a wave of new packaging and convenience items designed to be used once and thrown away. The nation's production of garbage was growing much faster even than its population, and companies such as Ace Scavenger found themselves in great demand.
The company responded with characteristic energy. At each of its nine chemical dumps, WMI installed environmental-compliance officers with power to override the decisions of local plant managers. These watchdog foremen reported to WMI's new environmental-management head, Walter C. Barber, a former acting chief of the EPA. In addition, the Chemical Waste subsidiary in charge of most of the troubled sites was provided with a new president, Jerry E. Dempsey, former president of Borg-Warner Corporation. To smooth relations with Congress, WMI hired Frank B. Moore as its chief lobbyist. Moore had previously served as President Jimmy Carter's liaison officer with Congress. Finally, WMI adopted new advertising campaigns stressing the company's services on behalf of the environment and customers alike.
While such moves had not satisfied critics such as Greenpeace International, it appeared that WMI learned a lesson from its legal battles and took some pains to adopt more safety measures. As proof of its progress in these areas, WMI can point to the long-term contracts it won in the late 1980s to handle much of the waste from Portland, Oregon; and Seattle, Washington; two cities known for their strong environmental commitment. In both cases, the municipalities found that WMI's experience and resources made it the best choice for waste problems of great magnitude. Recycling is processing used materials (waste) into new products to prevent waste of potentially useful materials, reduce the consumption of fresh raw materials, reduce energy usage, reduce air pollution (from incineration) and water pollution (from landfilling) by reducing the need for "conventional" waste disposal, and lower greenhouse gas emissions as compared to virgin production. Recycling is a key component of modern waste reduction and is the third component of the "Reduce, Reuse, Recycle" waste hierarchy.
Recyclable materials include many kinds of glass, paper, metal, plastic, textiles, and electronics. Although similar in effect, the composting or other reuse of biodegradable waste – such as food or garden waste – is not typically considered recycling.Materials to be recycled are either brought to a collection center or picked up from the curbside, then sorted, cleaned, and reprocessed into new materials bound for manufacturing.
At 1920 a German called Adi Dassler create the next innovation he created a sneaker called Adidas. This sneaker was mostly used for track and field. Track star Jessie Owens won four gold medals in the Olympics on Adidas sneakers. A nice twist is that the brother of Adi Dassler (Rudi) started another famous sport shoe company called Puma.
Until the 1950 the sneaker was predominantly a shoe that was used in sports, like track and field, tennis, basketball, etc but in the 1950's the younger generation started wearing the sneaker as a fashion statement. The trend setter for that generation was James Dean who wore sneakers in the movie Rebel without a Cause. This is also the time where you get the more outrageous designs printed on the canvas.
In the 1980's the company Nike came with a sneaker called Air Jordans. These sneakers where named after Micheal Jordan a famous Basketball player that had signed a contract with Nike to only where there sneakers when he was playing. This sneaker is still the best selling sneaker ever. The companies making sneakers started to compete for the best athletes to endorse there sneakers. The athletes where paid so much that it had a impact on the price of the sneaker themselves. The company that weren't able to pay the high prices for these athletes started looking for different arena's to sell the sneakers. They found the new up and coming sports like, skateboarding, cross training, fitness, etc.
In the last 10 years some of the sneaker makers have embraced new technologies. These new technologies consist of more spring in the heel trough air or real springs. But they also created sneakers that fit better and support your foot better. This all came about because of the input of those highly paid athletes. If they had to wear these sneakers they wanted also to get good performance out of them. The draw back of all these new technologies is the price a good sport's sneaker now can cost over 150 dollars.
Luckily for the people who like the old styles they are still there, even the starter of the modern sneaker Keds still makes sneakers. They have the old style but with modern designs and materials. People just enjoy wearing them new or old style.This was brought to you by Artattack2go this site sells Keds sneakers check out all of our products on artattack2go .
New balance is a British company which manufactures sportswear and sports items. New balance has always invested in creating new design of shoes and their first shoe was made to increase the overall balance while wearing it, that's how it was named. New balance has been very popular for manufacturing sneakers because they not only manufacture sneakers but also introduce new types of sneakers like sneaker boots. This type of sneaker looks very similar but they have a heel so it enabled girls to wear sneaker boots as a party wear. Other sneaker types include a High top sneaker which covers the ankle, Low tops which do not cover the ankle, and Mid Cut sneakers which are in between the High and Low Top sneakers.
New balance sneakers have several designs of sneakers which have totally changed its purpose and now sneakers are mostly utilized as a casual wear. Apart from New Balance sneakers, they also manufacture a very vast range of shoes which are available in large range of size.
There are number of ways by which one can buy New Balance sneakers at an affordable price. Firstly they are available all over Europe and America on their outlets. Apart from the outlets you can also find the New Balance Sneakers on some shops that have shoes of various brands. Usually seasonal effects help people in getting shoes at reduced prices. Besides this, there are many websites which offer you online purchasing facility using direct company website. It is not very difficult to find an e-shop on internet; you will get a list of websites once you search for e-shops on internet. A good way to get products on discounted price is to make categorical comparison of quality, service and price. Some websites like 6pm also provide the facility of judging customer rating and overall feedback about the product. However, it is strongly advised that one must conduct thorough research before getting started with any of the website.
Article Source: http://EzineArticles.com/5905778
By Nadav Snir
For long time skater, Streetwear manufacturer and sneaker buff Angel Cabada, the founder of Supra, the journey has been a long and eventful one with plenty of twists and turns rather than a quick, direct blast to the top of the sneaker game.
Angel started his first company, known as TSA, with some fellow skaters who were mainly into making clothes that they could wear when skating. That was 1991 and it lasted for around ten years until Angel decided to leave so he could do his own thing. The company he founded in 2002 was KR3W, his current apparel brand that he manages along with Supra under the distribution umbrella for the two projects known quite simply and aptly as One Distribution; initially built to cut out the middleman in the European distribution process.
So what did Angel take with him from his TSA experience, well just that...'Experience'. He has described his first project as his 'Education' in the business and I've heard other entrepreneurs/founders in street and sneaker culture say similar things; such as the lead designer and co-founder of Creative Recreation, the other hot brand in the up market sneaker niche, who commented in a recent video interview that his training ground in the sneaker industry was as a snowboard boot design technician and later sneaker designer for Vans.
After all of his years of learning on the job at Team Santa Ana (TSA) he openly admits he made a million mistakes as a young, creative businessperson attempting to build his first brand. And in fact one thing he insisted he would do when KR3W opened its doors was take all of that experience and apply it effectively so he wouldn't make the same mistakes all over again.
Since 2002 Angel has been gradually building KR3W based on a solid formula of making simple, effective clothing for skaters, made by skaters; similar to the Team Santa Ana philosophy yet with a more effective company infrastructure and an efficient, productive team of specialists running their particular areas of expertise. KR3W has gradually built a loyal following within the skate community due in part to its durable, stylish designs while the other part of its recipe for success is the development of a team of respected, charismatic, fashion forward and culture and marketing savvy professional skateboarders who are admired by this generation of young skater consumers. The up and coming crop of new boarders admire the pro riders they look up to and learn their skills from yet they themselves are actually the ones who wear the hoodies, jeans and skate shoes every day to really get a feel for their authenticity and how they stand up to daily wear and tear.
Most of this team of professional riders/endorsers are friends of Angel that he's grown up with in the Orange County skate scene so the people he's giving product away to are just friends (from the worlds of music and skating) who represent the brand well and enjoy the gear for its comfort, style and functionality as in look, feel and performance. The young people who buy the clothing recognize when the apparel and sneakers are designed by people who know their way around a skatepark and skateboard and can smell a phoney a mile away and in this sense the genuine skate roots of Angel, his associates and their endorsers ring true with consumers; Cabada claims to have a personal bond with every member of his skater endorsement crew and judges each one on the merits of both their character and personality as well as their ability on the board.
So where did Angel get the inspiration for creating the Supra shoe company? I guess you could say that Cabada wanted to go 'above and beyond' (the loose translation of 'Supra' from Latin) what already existed in the sneaker marketplace at that time when he came up with both the name and concept behind his new shoe line. His motivation was to create some kicks that would be a nice complement to the KR3W clothing line and he wanted to take the sneaker game up a level since in his words most of shoes were a bit 'chunky' for his tastes.
Angel has been in the business for 17 years and riding a board for even longer than that so as the skaters grow up why shouldn't their brand follow suit. This is the vision behind Supra, a brand grounded in skating that also maintains a higher overall sense of fashion awareness and sophistication. You can skate in the Skytop yet also wear it out on the town without hesitation regardless of the occasion. As for what some might say are radical design concepts for their refreshingly innovative models, especially in high cuts, Cabada credits his inspiration to his continuous daydreaming, "I'm a thinker. I think a lot, I daydream a lot, think of ideas, constantly talking to my designers"; like the old acronym goes... All Day I Dream About Supra.
What was the first reaction to the concept for his new line of kicks that combined skate culture with more refined, up market, stylistic sensibilities? At first upon hearing he had dropped $100,000US into research and development of the shoes even his partners thought he was a little crazy and as for the general public a lot of people thought he was completely insane when they took a look at the Skytop prototypes and some even laughed; now Angel claims he's the one laughing, all the way to the bank.
As for the more fashion forward designs of the NS (Non Skate) line, the creators of the brand had to think outside of the sneaker box in their marketing approach like they had been innovative in designing the product. It was necessary to branch out to the more fashion driven tradeshows at that time and to veer away from traditional athletic/sports-based promotional events because Skytops hadn't even been embraced by the skate community yet.
Initially Cabada wanted to ensure that although the designs were fresh and innovative that the color schemes were not too over the top to drive away his loyal, hardcore following from KR3W, so he insisted that the Skytops were introduced in classic, simple white and black colorways. In time, however, Supra got edgier with its initial success ensuring cash flow and confidence, and took some chances on bolder, brighter colorways (although still mostly in one or two uniform simple yet classic combinations). Taking some chances paid off in spades especially with the release of the Gold Chad Muska limited edition signature series which originally scared people with its choice of experimental materials and sneaker color scheme. However when it hit shelves it wasn't long before the buying public snapped them up along with subsequent releases of the Skytop, Vaider and Suprano Hi; thanks in part to the innovative colors, materials and designs and also due to the respect in street culture community for the renowned skater endorsers who represented the brand.
Supra footwear has come a long way in a short time from the designs that people initially laughed at to the models that everyone is copying (and copping) these days; hoping to cash in on proven success rather than focus on innovation like Angel, his lead designer Josh and their creative design team have chosen to do. On the eve of the release of the Terry Kennedy signature shoe as well as the development of the Skytop II and other exciting new design concepts in the works, Cabada is more flattered than angry that competitors both small and large are choosing to copy Supra's signature lines. The Supra Footwear Founder expects the consumer to have the Skate and Shoe IQ and good sense to know the difference between the imitator and the innovator.
Article Source: http://EzineArticles.com/2164014
By Andy Campbell